Case Study
How Simply Health Grew Beyond Word-of-Mouth
A solo chiropractic and functional medicine practice. A competitive local market. Zero marketing infrastructure. Here's how SHIM changed that in 60 days.
47
Qualified leads generated
in 60 days
38%
Email open rate
vs. 21% industry average
$84K
Pipeline value created
from wellness partnerships
12 hrs
Saved per week
vs. manual outreach
01
The Challenge
Dr. Sarah M. had built a respected chiropractic and functional medicine practice over seven years — but almost entirely on referrals. When a nearby urgent care clinic closed and redirected patients elsewhere, she saw a 22% dip in new patient volume in a single quarter.
She needed a repeatable way to generate new patient relationships, particularly through corporate wellness partnerships with local businesses. But she didn't have the time, team, or marketing expertise to build that system herself.
Practice Type
Solo chiropractic + functional medicine
Market
Suburban metro, mid-size city
Goal
Corporate wellness partnerships & direct new patients
02
The SHIM Approach
Approach
AI-Powered Employer Outreach
SHIM's discovery engine mapped 312 local businesses within a 15-mile radius, scoring each by size, industry, and likelihood to value employee wellness programs. Top targets: accounting firms, law offices, small manufacturers, and professional services companies with 15–100 employees.
Approach
Personalized Health Partnership Emails
Every email referenced the recipient's specific industry and the wellness challenges common in their line of work — back pain for desk workers, posture issues for remote teams, fatigue management for long-hour professionals. The pitch: a discounted corporate wellness program for their team, framed as an employee retention and productivity benefit.
Approach
Automated Follow-Up Sequences
A 5-touch sequence ran over 21 days per prospect. The first email introduced the partnership opportunity. The second added a specific local stat about workplace health costs. The third shared a brief patient story. The fourth offered a complimentary team consultation. The fifth was a low-pressure final check-in. Each touch was timed to avoid inbox fatigue.
03
Campaign Timeline
Day 1–5
Discovery & Setup
Ideal client profiling, market mapping, prospect list build (312 verified contacts across 8 target industries)
Day 6–10
Campaign Build
5-touch email sequences crafted for wellness partnership pitch, subject line testing, compliance review
Day 11
Launch
Initial outreach to 150 highest-scored prospects — HR managers, office administrators, and small business owners
Day 18
First Warm Reply
A 45-person accounting firm expressed interest in a monthly wellness visit program for their team
Day 23
Sequence 2 Deploys
Follow-up sequence to non-openers + new batch of 100 prospects
Day 30
First 30 Days
14 warm replies, 3 scheduled consultations, 1 partnership agreement in negotiation
Day 45
Mid-Campaign Review
Top-performing subject line identified, messaging refined, open rate climbs to 41% on new batch
Day 60
Campaign Close
47 total qualified leads, 12 consultations completed, $84K in estimated pipeline value
The Outcome
Results After 60 Days
47 qualified leads
Employers and business owners who expressed genuine interest in a wellness partnership
38% open rate
Compared to a healthcare email marketing industry average of 21%
$84,000 pipeline
Estimated annual value of wellness partnerships in active discussion
12 hours/week saved
Time Dr. Sarah previously spent on manual networking and referral follow-up
“
I was skeptical at first — I'd tried other marketing services that promised leads and delivered nothing. SHIM was different. Within the first month I had 14 warm conversations with businesses who were actually interested. That's more qualified outreach than I'd done in the past year combined. The system just runs. I show up for the conversations.
Dr. Sarah M.
Owner, Simply Health — Chiropractic & Functional Medicine
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